|Big Data in Media – from concept to realityFrom the beginning of time until 2003, we created 5 billion gigabytes of data. In 2011 the same amount was created every two days. By 2013 that volume will be created in 10 minutes!The volume, variety and velocity of information – commonly referred to as Big Data – is exceeding the performance capacity of traditional data warehouse and database management systems.Big Data is more than a concept. It is about analysing and leveraging data to generate greater value for the business – in real time. Speed to delivery is instrumental.
For most media organisations the potential of Big Data is still to be realised. As businesses collect ever-increasing amounts of customer generated information, they begin to fully understand customers’ behaviours. This creates massive potential for new and improved, targeted marketing campaigns.
Critical to delivering on the promise of Big Data is ensuring engineering and IT teams are empowered to manage it. Without this in place you will never move from concept to reality. See how Big Data is challenging the media industry to adopt new analytics and architectures to realise business value.
The meeting is open to members of SMPTE and your guests.
5:30 – 6:00pm: Arrival Drinks/Nibbles
6:00 – 6:15pm: Introductions and Agenda
6:15 – 6:25pm: Defining Big Data
6:25 – 7:25pm: Big Data and Media – from concept to reality
7:25 – 7:30pm: Q&A – Closing comments
7:30 – 8:00pm: Close Post drinks and nibbles
Please tell us that you’re coming: Register at https://emcinformation.com/94406/REG/.ashx
EMC Innovation Centre, 207 Pacific Highway, St Leonards, NSW
A huge thanks to NEP and Marc Segar for hosting and providing a tour of the Andrews Production Hub! SMPTE Australia Section invites members and guests for a special behind-the-scenes tour of Australia’s first Read more…