smpte09-entech-2010-combined-logos1The organisers of the SMPTE Conference and Exhibition and ENTECH have announced they have reached an agreement to create a mega-multiplatform entertainment week and co-locate at the Sydney Exhibition Centre in 2011.
 Held every two years, SMPTE is the premier event for suppliers to the motion picture and television industries in the South-East Asian region.  The SMPTE has a defined focus and visitors attend from the motion picture/film, digital media, television, radio, ICT, pre and post production industries.  Attendees are also from the display and projection, video production, pro-audio, multimedia, editing, test equipment, SFX and lighting industries.
ENTECH is the longest running trade show within the stage and lighting sector in the Southern Hemisphere.  It also has a synergistic focus defined within the multiplatforms of the entertainment industry.  ENTECH’s industry audience includes those working within the professional audio, lighting, broadcast, audio visual, staging products, integration and corporate AV, supplies and services industry.
“We are excited that the ENTECH event will be beside us during SMPTE11.  With approximately 15 per cent of the visitors attending both events, this will allow time-poor visitors to be able to see an amazing array of multiplatform technologies under one roof.  Having the SMPTE and ENTECH conferences running simultaneously will also give industry professionals greater opportunities to learn and develop their careers,” said Ward Hansford, SMPTE’s Australia Section Chair.
 “As technology continues to develop and the lines between the entertainment mediums blur, it is essential that SMPTE Conference and Exhibition remains agile and able to adapt.  The co-location of the SMPTE and ENTECH events in 2011 will provide a mega-platform entertainment week that will compliment each other whilst still having distinctive individual focus,” said Gary Fitz-Roy, Managing Director of Expertise Events, the SMPTE Conference and Exhibition organiser.
“Both ENTECH and SMPTE are committed to providing exhibitors and visitors the best qualified environment within our complementary sectors in the film, television, multimedia and entertainment.  The co-location will enable us to offer a comprehensive experience that will be the biggest event of its kind in Australia,” said Matthew Walton, Managing Director of Exhibitions and Trade Fairs. 
“Having SMPTE and ENTECH running along side each other and providing access to both events will create a convenient and effective way for exhibitors and visitors to manage their time and costs, whilst better servicing future industry growth,” said Gary Fitz-Roy, Expertise Events.
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Categories: SMPTE11