Prodigy’s Nick Reynolds Runs with Don

Prodigy Director, Nick Reynolds, is responsible for the latest “Don Is Good”15-second spot currently airing nationally. The amusing TVC was commissioned by Y&R Melbourne for George Weston Foods to promote their new “97% Fat Free” Range of smallgoods. The spot demonstrates Reynolds characteristic flair for comedy, opening on a fleeing jogger holding tightly to a ham roll, then cutting back to a stunned man staring at his empty lunch box, then forlornly waving his sandwich goodbye with the tagline “Don … Is Gone.” It has been a successful year for Reynolds, who won his second consecutive award at the Cannes International Advertising Festival in the Cosmetics and Deodorant Category for “ Hunchback,” a TVC he completed for BBH Singapore and Play Films in 2003. In addition he has been working on a bevy of TVCs in Australia, New Zealand and Asia, including the latest NZ Yellow Pages spots to be aired in NZ over the next 12 months.

Credits:
Director: Nick Reynolds
Agency: Young & Rubicam Melbourne
Creatives: Andrew Sexton &Peter Murphy
Producer: Sam Mead
Production Company: Prodigy
DOP: Graham Wood
Editor: David Clark

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