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News Archive
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July-Aug-Sep 2004
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HD at IBC
Europeans Discover High Def
This year's IBC in Amsterdam saw European broadcasters considering
the adoption of HDTV broadcasting, although with some disagreement
over which format to adopt.
An EBU committee of public broadcasters, the BTQE Group, has said
it favours a 720p 50Hz HD standard coupled with a compression system
such as H.264 or Microsoft's VC1 to achieve a good transmission
within 8Mbps.
However, the director of the EBU's Technical Department, Phil Laven,
was quoted as saying the consideration of a standard was still a
work in progress and that more detailed recommendations would be
made early next year.
Comments from manufacturers such as Sony Europe indicated they viewed
720p as a minority format with 1080i being the main game.
IBC
ANNOUNCEMENT
Ted Turner Wins International Honour for Excellence
This year's IBC International Honour for Excellence has been awarded
to CNN Founder Ted Turner.
An international jury chaired by the IBC's Peter Owen bestowed the
honour in recognition of his entrepreneurial skill in exploiting
the potential of media technology advancements for the benefit of
audiences everywhere.
Ted Turner received the award in his New York offices in July from
Michael Bunce, Chairman of the IBC Partnership Board.
"It is a real privilege to receive this award," said Turner.
"IBC is a key event for those who drive the creation and application
of media technology. It is an honourto be recognised by my fellow
professionals whose innovation has enabled a strong network of global
communications."
The IBC International Award for Excellence, formerly known as the
John Tucker Award, is given annually to an individual, group or
organisation demonstrating excellence of innovation, furtherance
or application of media technology.
According to the IBC's Peter Owen, "The judges recognised Ted
Turner's influence as a visionary who polarises opinion on big issues.
Undoubtedly, he has a huge influence on the news and entertainment
industry and many of these influences are directly related to technology.
"Ted Turner was one of the very first people to put a local
television station up on satellite for disribution to a nationwide
audience and he was one of the first people to think that cable
television would be a success.
"He built CNN as the first 24-hour news network and then went
on to build another (Headline News). He intitiated one of the first
video-on-demand trials in Orlando, Florida, and drove development
of a real time multi-language captioning system (receiving a Technical
Emmy Award in 1993). He was one of the first to see the benefit
of owning a movie studio and content portfolio in order to develop
new and innovative channels. In many ways, Ted Turner has driven
television to become what it is today."
IBC
ANNOUNCEMENT
TEN Upgrades News with OmniBus
Broadcast automation and asset management provider OmniBus Systems
has been appointed to install an integrated digital newsroom system
into Network Ten's Sydney headquarters. Network Ten is replacing
its current tape-based news playout operation with a fully digital
production and transmission system.
OmniBus is supplying end-to-end digital content management that
includes automated ingest, server control, Columbus news playout,
and desktop editing via the HeadLine Media Editor.
HeadLine, built on OmniBus' modular G3 architecture, will enable
potentially large numbers of journalists to browse and edit material
at their newsroom workstations. The resulting EDLs can then be conformed
on the main broadcast server for subsequent transmission.
Using MOS, ENPS rundowns are reflected in the OmniBus playout schedule
and any late-breaking stories can be inserted and the rundown changed.
The OmniBus automation and content management system integrates
with Omneon servers, ENPS newsroom system and an Avid Unity craft
edit server.
OmniBus is also collaborating with software house Marquis Broadcast
Systems
in the development of an intelligent interface to enable edited
content to be transferred to the Unity for final craft editing,
such as effects and transitions.
Jason Tuendemann, Network Ten's Technology Project Manager said:
"We chose OmniBus because of its proven history in news production
and extensive joint testing within Ten's facilities.
"As the News and Production Automation project (NAPA) is based
on 'best of
breed' architecture, we needed a supplier that would integrate and
join multiple platforms including ENPS, Omneon, and Avid.
"OmniBus will manage the production workflow including media
ingest, desktop editing and studio control. OmniBus' MOS integration
will allow the management and tracking of media through the production
process while the journalists retain their familiar ENPS GUI.
"With OmniBus' help, we will transform our current linear process
to a server-based system, which will lead to a more efficient and
dynamic production environment."
The system will be operational in early 2005.
IBC
ANNOUNCEMENT
Quantel Serves up Seven Sydney
Australia's Seven Network has completed its nationwide transition
from tape to Quantel sQ server-based, integrated news production
systems. The final installation - at Martin Place in the Sydney
CBD - joins Seven's Perth, Adelaide, Brisbane and Melbourne sQ-based
operations to complete the broadcaster's centralisation program.
The Sydney system is based on five Quantel sQ Servers with over
300 hours of 30Mbit storage and 20 ports. The system supports 20
QCut applications over a total of 100 PCs for journalist editing,
and 10 of the new QEdit applications for more advanced dektop editing.
There are also seven QEdit Pro craft edit stations for sophisticated
finishing, and an eQ resolution co-existent editing/effects/grading/mastering
system providing full-on HD capability.
With the commissioning of the Sydney news system, Seven now has
Quantel servers for news in each of the five markets, as well as
network programme and commercials playout from Melbourne, with back-up
in Sydney.
"The beauty of the set-upis that we can have all the benefitsof
centralisation while retaining local flexibility," Said Andrew
Anderson, Seven's General Manager, Group Broadcast Services. "The
Quantel technology is obviously key to this, and has allowed us
to be far more efficient operationally while also getting to air
faster and looking even better too."
"The systems installed in Sydney and the other state capitals
are all switched from our new Melbourne broadcast centre. We estimate
that we will have saved nearly 120 people by centralising presentation
and remote switching the news - that's worth around AUD$10 million
annually. It means we will get a positive ROI in a very short timescale
while having technology that will serve us over a much longer period;
it's a win-win whichever way you look at it."
IBC
ANNOUNCEMENT
Seven Sydney On-Air with Ibis
Network Seven's Sydney newsroom is now employing SprinTx from UK
company Ibis following successful installations in Melbourne, Adelaide,
Brisbane and, most recently, Perth.
SprinTx is designed for news and sports environments and provides
a series of modular applications for the the control of ingest,
playout, editing and media management.
Sydney is the first Network Seven site to run a complete suite of
Ibis SprinTx CORBA applications integrating with the Quantel sQ
server range. Additionally, the system supports a number of Quantel
applications including 20 QCuts, 100 PCs for journalist editing,
10 QEdit applications for more advanced desktop editing and seven
QEdit Pros.
Sydney news and the early morning show Sunrise will broadcast from
a new facility in Martin Place in the Sydney CBD, with news updates
regularly broadcast throughout the day. Additional news and the
current affairs show, Today Tonight, are sent back to the Melbourne
site and are broadcast from there.
The SprinTx applications in Sydney operate as follows: ServerLoad
manages ingest from tape or line feeds either manually or by using
a timed scheduler function. There are 12 ingest applications - four
into each of the Quantel sQ production servers. Four of the ServerLoads
are continuously ingesting long form foreign materialfrom overseas
on a constant loop record, using the Shot Grab functionwhich allows
required material only, such as sports highlights, to be stored
on the servers.
ServerBase core media management capbility manages the stored media
allowing monitoring and deletion of clips as well as the viewing
of archive material. ServerMirror automatically mirrors high resolutionclips
to and from the video servers, providing resilience on air, while
ServerArchive lists all media available onb the server and is used
to to archive chosen clips to tape.
Seven's Perth Ibis installation works in a similar vein to Adelaide
and Brisbane, the news and current affairs programme Today Tonight
are made locally and sent to Seven's Melbourne site. The programmes,
allowing for regional time differences, are transmitted from Melbourne
each evening with approximately 12 news updates broadcast during
the day.
The SprinTx applications at Seven Perth operate as follows:
- ServerLoad manages ingest from tape or line feeds either manually
or using the timed scheduler in ServerLoad, with four ingest applications
- two into each of the Quantel SQ servers. Each server has two
edit seats and there are approximately 26 desktops running Quantel's
QCut application server.
- ServerPlay is ued to send completed news and and Today Tonight
packages back to Melbourne where they are reingested using ServerLoad.
ServerPlay has the flexibility to allow late breaking news to
be broadcast direct from the Perth studio.
- ServerBase core media management capability manages the stored
media via CORBA tools allowing the monitoring and deletion of
of clip media. Archive material can also be viewed.
- ServerMirror is used for mirroring high-resolution clips, providing
resilience on-air and ServerArchive is used for archive to tape.
IBC
ANNOUNCEMENT
Nine Manages Content with Root6
The Nine Network has taken delivery of the ContentAgent workflow
tool from UK company Root6.
ContentAgent automates the capture, conversion and distribution
of compressed digital files. Housed in a 2RU frame, the system is
designed for machine room installation and can be expanded via memory
and storage modules. Using ContentAgent, digital media files may
be imported from any source and exported to any destination including
SMB network shares, FTP sites and asset management systems in addition
to compact flash, SD, Memorystick, CD-ROM and DVD.
Multiformat compilations for SDI playout are easily achieved and
custom tools are provided for the creation of titles, graphics and
slates with a simple trimming tool for removing clocks. Job templates
can be created and stored for consistent results, and unattended
batch capture is also available.
IBC
ANNOUNCEMENT
ABC Takes Tandberg for Wireless ENG
Tandberg Television has secured a major contract to manage the
turnkey deployment of the Australian Broadcasting Corporation's
National Digital ENG Network. The system will be supplied,integrated
and commissioned by Tandberg's local engineering teams.
The Digital Electronic Newsgathering (DENG) system will include
Tandberg's Maximum Ratio Combining FFT diversity receiver technology,
Voyager mobile DENG systems and CT2011 wireless camera systems.
The ABC is currently using analogue microwave technology for ENG.
However, changes to Australia's ENG spectrum plan will reduce the
available bandwidth for broadcasters in the 2.5GHz band from February
2005.
The new ABC DENG system will be based on advanced Tandberg Television-developed
technologies that enable real time live digital mobile wireless
broadcast operation from ENG vans with wireless cameras or specially
equipped helicopters. Content can be transmitted live and received
either directly at the main studio or at strategic diversity receive
and repeater sites.
As well as using COFDM modulation to overcome multi-pathing and
interference issues, the system also deploys newly available techniques
in ares such as diversity reception and auto configuring remote
repaeters that enable the ABC to overcome flat fading and substantially
extend the range of the ENG network.
"The significant benefits of moving to digital have accelerated
the need for broadcasters like the ABC to deploy Tandberg Television's
cutting edge solutions," said Ian Fellows, Director of Sales
for Australasia. "Digital will bring enormous benefits to the
ABC's ENG operations and we are delighted to be working with the
ABC to implement our diversity and ENG technologies. The systems
we are deploying are based onyears of work by our development teams
and extensive local trials with ABC transmission and operations
staff."
IBC
ANNOUNCEMENT
Weta Doubles the Lustre
Discreet has announced that NZ-based Weta Digital has purchased
two Discreet Lustre digital grading and colour correction systems
as part of a strategic collaboration between Dsicreet and Weta that
spans multiple products.
Joe Letteri, visual effects supervisor at Weta Digital, said, "Discreet's
lustre system gives us great creative freedom to explore different
ideas for the look of a scene. The lustre system brings an advanced
level of collaboration to the director, director of photography
and colourist in designing a mood or a look, spedding up both pre-production
and the post-production process. lustre is now an essential part
of our production pipeline and creative process."
Weta Digital is currently working on pre-production on Universal
Pictures remake of the Hollywood classic King Kong, as
well as a Calvin Klein ad for cinematic release.
IBC
ANNOUNCEMENT
TSL Kicks Goal with ESPN Star Sports
UK Company Television Systems Limited (TSL) has signed a major
contract with Singapore-based ESPN Star Sports for the rebuilding
and upgrading of its transmission area.
The overall project is being conducted in three phases with phase
one taking place two years ago with the installation of an Encoda
automation system. A SeaChange BMC 1653 server was also installed
which is now being upgraded to a 65005 five-node system with 146Gb
disks.
The second phase, currently in progress, is the complete rebuilding
and upgrading of the transmission area. The company has been running
six large manual transmission suites which will be replaced by nine
suites with space for an additional four. There willl also be a
multi-channel postion that can monitor all the channels that are
running under the automation system.
According to Andy Rylance, Director of Engineering with ESPN Star
Sports, "To us, this is an extremely complex task with the
need to replace six existing suites with ten new ones in the sme
area. For an SI with TSL's experience, this is a challengethat the
company understands and knows how to face."
While still in the planning stage, the third phase of the upgrade
is to move from tape in the rest of the facility to an entirely
server-based production system.
IBC
ANNOUNCEMENT
Universal Electronics Controls Foxtel, Austar
Universal Electronics Inc. has entered into agreements with Australian
subscription television operators Foxtel and Austar making UEI a
universal remote control supplier to both networks.
UEI is currently Foxtel's sole supplier of remote control solutions.
Under their agreement, UEI will provide proprietary technology for
Foxtel's universal remote controls that will control both the Foxtel
digital cable and satellite set-top boxes. The remote controls,
which represent next-generation BSkyB control solution, enable seamless
control of the Foxtel digital cable and satellite set-top boxes,
as well as subscribers' televisions.
The agreement with Austar will see UEI provide a dedicated library
of infrared codes for the customised remote controls that will operate
both the regional operator's digital cable and satellite set-top
boxes.
IBC
ANNOUNCEMENT
RTV Brunei Chooses AP for News
Radio Television Brunei has chosen Associated Press' ENPS to power
its newsroom. RTB is the primary news source for Brunei Darussalam
with two nightly newscasts covering regional and international politics,
sports, business, and consumer news. RTB is a member of Asiavision,
a news exchange agreement under the umbrella of the Asia-Pacific
Broadcasting Union (ABU), and RTB's Newscentre coordinates the the
ASEAN Television News Exchange, enabling state broadcasters in the
Association of South East Asian Nations to share news.
In choosing a new newsroom system, RTB wanted to improve workflow,
leverage current hardware capabilities, coordinate the efforts of
remote journalists, provide multilingual support, and be easy to
use. According to Johari Achee, Head of News, Current Affairs and
Sports, ENPS met these needs, is user friendly and integrates well
into the way RTB journalists create newscasts in Malay, English
and simplified Chinese.
Driving RTB's newsroom, ENPS integrates with BDL-Autoscript prompters
and Pixel Power Collage CGs, and RTB journalists take ENPS with
them all over the world to to cover trips made by the Sultan of
Brunei Darussalam.
Implementation and ongoing support for RTB are provided by Techtel
(SE Asia) Pte Ltd. Techtel Pty Ltd, its Australian-based parent,
is a distributor of ENPS systems in the Pacific region, where it
has installed and supported more than 70 newsroom computer systems.
IBC
ANNOUNCEMENT
PCCW Delivers Broadband with Tandberg
After securing major content agreements for the carriage of premium
sports and entertainment channels, Hong Kong-based PCCW's 'now Broadband
TV' has chosen to expand its Tandberg Television IP Video Head-end.
"We need to carefully manage our bandwidth allocation to ensure
that premium channels such as sports and movies, which need higher
bandwidth than, for example, 'talking head' news reports, are delivered
with high picture quality," said Belinda Chan, VP Operations
fo now Broadband TV. "We have a fantastic array of channels
and programming and we have invested in the delivery of technology
this content deserves by choosing Tandberg Television's high performance
encoding solutions. Moreover, Tandberg Television's extensive experiencein
deploying TV over IP systemsenables us to provide our customers
with compelling video services."
To meet now Broadband TV's needs, Tandberg Television has deployed
its E5710 MPEG-2 encoders evolution 5000 system, consisting of a
multiplex of digital TV programmes.
IBC
ANNOUNCEMENT
Reflecmedia Expands into South East Asia
Chroma key specialist Reflecmedia has launched into South East
Asia with the opening of an office in Singapore.
According to Simon Westland, MD of Reflecmedia, "Offering local
sales and support via the SEA office is a clear demonstration of
our commitment to our customers there. We made the decision to announce
our expansion into the region at IBC due to the great number of
visitors from Asia attending the show."
Reflecmedia SEA will manage the company's existing reseller relationships
in Malaysia, thailand, Indonesia and surrounding countries. A number
of roadshows are planned following IBCto further ectend the profile
of Reflecmedia within the region."
Channel sales manager for the region will be Himanshu Shah.
INSTALLATIONS
Seven Archives with Front Porch Digital
The Seven Network has selected Front Porch Digital’s DIVArchive
to manage both short and long form material across multiple data
storage systems, including disk and tape, within its state-of-the-art
Melbourne Broadcast Centre.
To seal the deal, Front Porch teamed with Thomson and Magna Systems
& Engineering. DIVArchive was selected after a comprehensive
competitive product evaluation conducted by Seven, Thomson and Magna.
"We are at the forefront of digital technologies' and expect
to further enhance our competitive advantage and operational efficiencies,"
said Andrew Anderson, General Manager Broadcast Services at Seven.
"This project is the next phase of our long-term goal to integrate
and digitise our Media assets and the DIVArchive is a key component
in our overall solution. The product features match our functional
requirements which is important to the success of this project.
Our selection of DIVArchive is a long-term and strategic decision,
and we look forward to further developing our cooperation with Front
Porch."
INSTALLATIONS
Channel 9 Goes ENG with Link, Tandberg
Link Research is to supply new wireless camera systems, transmitters,
receivers, encoders and decoders to Australia’s Nine Network
in a move that will upgrade the broadcaster’s ENG trucks with
digital newsgathering equipment. The order was placed through Link’s
Australian agent, Comsyst.
The news trucks are to be equipped with four-input diversity wireless
camera systems and direct satellite uplinks which will be able to
transmit live TV pictures with no perceptible delay from outside
broadcast locations.
Channel 9 has worked with equipment from Link Research for some
time and has invested in Link’s wireless camera transmitters
for newsgathering and flyaways.
“The equipment from Link Research gives us three key functions
that we need for our news teams: Flyaway, wireless camera transmitters
and satellite uplinks. This makes it a very attractive choice,”
said Ian Wyles, Head of Operations Assistant Chief Engineer at Nine
Network.
At the heart of its products is Link’s low-delay MPEG encoding
technology. This allows pictures from wireless cameras to be edited
together with footage from traditional cameras. Link Research uses
Diversity reception to ensure a robust signal as the camera moves
around, operating in locations that would have been no-go areas
for the old-style analogue wireless cameras.
The Nine Network has also ordered Tandberg diversity receiver systems
for digital electronic news gathering. Nine Network is currently
using analogue microwave links to bring this footage back to its
studios but is now turning to digital ENG to only meet new frequency
allocation needs and enable more flexible news gathering.
As well using COFDM modulation to overcome multi-pathing and interference
issues, the system also deploys newly available techniques in areas
such as diversity reception and auto configuring remote repeaters
that overcome flat fading and substantially extend the range of
the ENG network.
"The frequency changes in the Australian market provide broadcasters
like Nine Network with the ideal opportunity to deploy cutting edge
solutions that will bring enormous benefits to their operations.
We are delighted to be working with Nine in deploying our equipment
that is based on over 5 years of work by our development teams,"
says Ian Fellows, Director of Sales, Tandberg Television Australasia.
INSTALLATIONS
ESPN STAR Sports Logs with Masstech
Singapore—based ESPN STAR Sports, has selected a 12 channel
Masslogger solution from the Masstech Group for its digital compliance
requirements.
“The Masslogger will provide us with a simple-to-use web interface,
which allows any user connected via a network to jump to a particular
channel/date or time reference point or view the live stream. The
system can also import automation/traffic as-run reports which a
web user can actually click on to view any specific event,”
said Andy Rylance, Director of Engineering ESPN Star Sports.
Saifudin Sani, Regional Manager of Techtel SE Asia, the local Masstech
supplier, reports that the MassLogger provides 24x7, high-reliability
recording and storage of broadcast content, and makes it accessible
via a standard Web browser. The MassLogger application generates
low-bitrate content in real-time from up to two incoming audio/video
streams, and as content is captured, MassLogger can burn-in station
identifications as well as timecode/date information.
“Broadcasters need to capture their output audio/video signals
for any of a number of reasons”, explains Brad Redwood, Masstech’s
director of operations for APAC. “MassLogger eliminates the
manual intervention, unreliability, and the cumbersome access associated
with VHS-based broadcast logging by taking advantage of nonlinear
MPEG compression technology.”
Hong Kong's Pacific Century CyberWorks (PCCW), STAR Group and ESPN
STAR Sports recently signed an agreement for the carriage of ESPN,
Star Sports, National Geographic Channel, Phoenix Chinese Channel,
Phoenix InfoNews Channel, Star Movies and ESPN STAR Sports Cricket
Channel on PCCW’s "now" Broadband TV. The deal will
increase to 58 the number of channels on now Broadband TV which
has signed up over 300,000 customers.
INSTALLATIONS
GMA CHOOSES ENCODA
Encoda Systems Asia Pacific has signed a deal with GMA Networks
of the Philippines to supply and install its D-Series A7500 Automation
System and A6800 Ingest system for the GMA’s on-air services.
The order was placed directly with Encoda Systems Asia Pacific after
comprehensive evaluation by GMA of leading broadcast automation
systems which included key technical meetings in Manilla and several
overseas trips including visits to by GMA to Australian user Channel
TEN, Southern Cross Broadcasting and zer01zer0.
DISTRIBUTOR
NEWS
Madison Switches Onto Kings
Madison Technologies has been appointed as the sole distributor
for Kings Electronics connector products in Australia.
Renowned for their Series 2065 True 75 ohm BNC connectors, Kings
Electronics manufacture a complete range of connector products to
suit most coaxial cables utilised in the broadcast industry. Call
02 9748 1911.
INSTALLATIONS
Snell & Wilcox Converts Hong Kong
Hong Kong's Digital Media Centre (DMC) has furthered its aim of
becoming Asia's hub for digital content creation, with its purchase
of Alchemist Platinum, the Snell & Wilcox phase correlation-based,
motion-compensated standards converter.
The Digital Media Centre has been designed to be a state-of-the-art
digital content creation facility located at the Cyberport - Hong
Kong's new IT industry centre (www.cyberport.com.hk). The DMC aims
to provide technologies, expertise, hardware, and software support
for activities ranging from video editing to computer game programming
to 3D scanning.
According to Dr Krates Hing-Ngok Ng, centre manager, Digital Media
Centre, Hong Kong Cyberport, "By nurturing a new generation
of multimedia talent, we will not only further enhance and expand
upon Hong Kong's reputation for cutting-edge film and visual production,
but we also will greatly empower Hong Kong's SMEs to compete and
win projects anywhere on the planet that require world-class quality
and low production costs."
The Alchemist Platinum, delivered in Hong Kong by Broadcast Technology
Limited (BTL), can upconvert high-quality 625 material to HD. As
a
result, DMC is able to seamlessly remaster content created in Hong
Kong's native standard of 625/50Hz SD and repurpose it for distribution
in the lucrative 1080i 60Hz HD formats of Japan, Korea, and the
USA. The first content creator at DMC to make use of the Alchemist
Platinum transferred a 35-episode, one-hour length TV series from
standard-definition to high-definition format.
TRANSMISSION
Plans for DVB-H Testing
August’s ABE/Free TV Engineering Conference in Sydney saw
plans announced of trials for the DVB-H (Digital Video Broadcasting
- Handheld) transmission standard.
Subject to Australian Broadcasting Authority approval, the trials
will commence in December. The trials will conducted by Broadcast
Australia subsidiary The Bridge Networks and Nokia under a Scientific
transmission licence.
Trial transmissions will be broadcast on UHF Channel 29 from Sydney's
Gore Hill to Nokia handsets using a Symbian Operating System. Transmission
testing will be carried out with equipment from German manufacturer
AdCoCom.
According to Darren Kirsop-Frearson, Managing Director, The Bridge
Networks, the trial partners are more than open to participation
from existing broadcasters and content providers.
“We have been talking with meeting with broadcasters and other
providers of video, audio and data content,” he said. “We
say, come and join in. Have a play with the technology.”
DVB-H uses a packetised/burst IP-based method for delivery of data.
This is said to have an advantage over streamed 3G services in terms
of demands upon the network and handset battery life. It is expected
that within the 7MHz channel slot, there will be a number of 256kbit/s
video services and 30kbit/s data services. The trial is expected
to last for 18 months.
FACILITIES
Lucas Animates in Singapore
Lucasfilm Ltd. has established Lucasfilm Animation Singapore, a
digital animation studio designed to produce digital animated content,
including films, television and games for global audiences.
"I've been a fan of Asian animation and illustration all my
life. Asian cinema has had a particularly big impact on a lot of
my work. When we began thinking about developing new ways to explore
the craft of animation, it seemed a natural step to combine the
two," commented George Lucas. "By having a base in Singapore,
we can create a new style of animation that will blend east and
west - and offer something not seen before."
"We're excited about this new venture," commented Micheline
Chau, President and COO of Lucasfilm Ltd, who was in Singapore for
the announcement. "Singapore was our location of choice for
so many reasons - a growing talent base, the cosmopolitan flavor,
and its attractiveness as a place to live. Our long-term partnership
with the Economic Development Board (EDB) gives us the resources
to begin work almost immediately, working in concert with our animation
unit in California."
Lucasfilm has joined with a consortium of investors in Singapore,
including EDB Investments Pte Ltd and Creative Technology Ltd. The
Singapore-based creative team will be led by Gail Currey, Vice President
and General Manager of Lucasfilm Animation.
Teo Ming Kian, Chairman EDB said, "This is a capstone for Singapore's
digital media industry. We already have an established base of 17
international cable and satellite broadcasters, a burgeoning TV
production sector as well as games development. This new studio
will not only provide exceptional career opportunities for local
animators and people keen in the creative arts, it will also attract
top talent from the world over to live and work in Singapore. It
will help us further diversify our economy and provide opportunities
for our people with different interests and competencies."
OLYMPICS
Panasonic Lights Up Athens
Panasonic, a worldwide leader in digital moving images, will install
eleven digital light processing (DLP(tm)) projectors in indoor venues
at the Olympic Summer Games. Four 300-inch screens will be set up
with the dual stacking mount of Panasonic DLP projectors and five2
00-inch screens will use one projector. The double stack projectors
can deliver a spectacular brightness up to 24,000 ANSI lumens and
produce crystal-clear images in the large venues.
The high resolution (1280 x 1024) DLP system is particularly suited
to sports like Fencing where the detail is all-important. Panasonic's
unique optical system maximizes lamp light efficiency, due to a
highly condensing dual reflector system with wide convergence angle
and 1,600 W xenon lamp. AI (Artificial Intelligence) technology
dynamically refreshes the brightness, contrast and gamma images
ettings for each individual scene, ensuring that details remain
crisp andc lear.
Each PT-D9610 DLP projector is fitted with Panasonic's Emmy Award-winning
Universal Format Converter, a high-precision digital filter that
greatly improves moving images. This revolutionary technology automatically
converts a multitude of image formats to the native resolution.
Maximium resolution for each format is displayed at all times. A
built-in digital detail enhancer checks and corrects the quality
in each image to improve sharpness and clarity.
The Panasonic DLP projectors also have a noise suppression feature
helping them to operate quietly. Spectators can enjoy the excitement
of competition during the Games without distraction.
Panasonic will provide all the installation work, operation and
maintenance, and AV production systems to support the event producer
at each venue.
OLYMPICS
Telstra Selects Scopus for Athens 2004 Olympics
Telstra will be utilizing Scopus Network Technologies digital
video transmission equipment to broadcast coverage of this summer's
Olympic Games. The Seven Network will transmit the signals from
the International Broadcast Center in Athens to Melbourne for broadcast
to all Australian States on Channel 7. Telstra and the Seven Network
chose Comsyst, Scopus' Australian agent, to provide system integration
and around-the-clock on-site engineering staff support during the
Games.
"Our confidence in the quality of the equipment and the outstanding
technical support from the development and systems engineers at
Scopus were key factors in determining how this critical project
was implemented," said Howard Jones, Project Manager for Comsyst.
Scopus, whose platforms have already been chosen by NBC Olympics
for the transmission of the 2004 games, have supported worldwide
sports events including the 2002 FIFA World Cup in Korea. For Telstra,
Scopus is providing full digital broadcast solutions to transmit
round-the-clock coverage of the summer Games over ten channels.
To ensure system integrity, Telstra is equipping two headends: one
in Athens and the second in Melbourne. Transmission will be conducted
over DS-3 Telco lines to provide complete diversity and redundancy.
“We sought high quality, reliable and field proven platforms
for the transmission of our Olympic broadcasts to Australia. We
found Scopus’ solutions to fully meet our requirements,”
said Darren Wilson, Project Manager for Telstra. “We are happy
to be working with Scopus and Comsyst. Both have demonstrated the
ability to provide the type of installation and support required
for a major broadcast event such as the Olympic Games.”
Scopus platforms, based on the CODICO product line, include the
E-1000 MPEG-2 broadcast encoders with 4:2:0/4:2:2 encoding profile,
statistical multipexing and a low delay mode; IRD-2800 professional
integrated receiver decoders (IRDs) with 4:2:0/4:2:2 decoding profile,
SDI output and embedded audio; and RTM-3800 multiplexers with ASI
and DS-3 output, capable of simultaneous multiplexing up to 19 inputs.
The compression systems are managed by Scopus distributed network
management system, the NMS-4000 with Scopus Navigator, allowing
the total system to be controlled via a 2MB/s link from either Athens
or Melbourne.
“Scopus high-quality compression and high reliability are
absolute necessities for Olympic broadcasts,” said Ellen Schurr,
Scopus Sales Director. “The quality engineering of our products
will create flawless delivery of broadcasts from our platforms for
Telstra during the Olympics.”
INSTALLATIONS
Ascent Converts with Snell & Wilcox
Ascent Media Network Services' Singapore operation has become the
first facility in Southeast Asia to employ Snell & Wilcox's
Alchemist Platinum Ph.C standards converters.
Tan Yee Tiang, vice president, operations and engineering, Ascent
Media Pte. Ltd., emphasized the importance of maintaining excellent
picture quality throughout the transmission process.
"Providing premiere-quality, fast-motion content such as sports
presents a particular standards conversion challenge," Ms.
Tan said. "We have chosen Snell & Wilcox's Alchemist Platinum
as it is able to meet our stringent evaluation
criteria."
Delivered by Electro-Acoustics Systems Pte. Ltd., the Alchemist
Platinum Ph.C uses motion compensation technology to deliver high
quality even with demanding content such as wildlife action scenes,
slow motion, and fast-moving images together with camera panning.
Mr. Mark Parlett, managing director, Snell & Wilcox Asia Pacific
Limited, said, "The Alchemist Platinum is absolutely the best
standards converter on the market and motion compensation technology
is what makes it possible. Whether viewers are watching a cheetah
chase a gazelle or a motorcycle jumping over a truck, they want
to see the footage exactly as the camera has captured it, no matter
what the source. That demands phase correlation motion compensation."
Transparent conversion is achieved using a three-stage, 46-point
temporal spatial filter. Internal processing is performed at 4:4:4
resolution and at a minimum of 12-bit precision.
In Singapore, Ascent Media has also purchased two Kudos Plus CVR
550 standards converters from Snell & Wilcox. These converters
provide four-field, four-line standards conversion in a compact
1RU size. The Kudos Plus CVR 550 is designed for a wide range of
applications, including mobile applications, news, and transmission.
Ascent Media Pte. Ltd. is an Ascent Media Network Services company,
based in the Loyang section of Singapore. Its network origination
centre delivers multiple program channels and pass-through services
to diverse markets in the Pacific Rim and Asia, and a full complement
of creative, technical, and support services are available for post-production
and media management to regional and international program producers
and distributors.
SPORTSCASTING
Seven Readies for a Digital Olympics
Rolling extended analogue coverage, enhanced digital data services
and a high definition opening ceremony. These are the cornerstones
of the Seven Network’s coverage of the Games of the XXVIII
Olympiad.
Despite the timezone difference between Athens and Australia, Seven
will present live coverage of the 17 days of the Olympic Games for
up to 16 hours each day, stretching across primetime into early
morning and then through to the morning programme Sunrise.
Seven’s coverage will commence two days before the Opening
Ceremony on 14
August with live coverage of the opening events in the Olympic Games,
including preliminary matches in the men’s and women’s
football on 12 August and 13 August.
Seven’s coverage will draw on more than 1000 cameras provided
by the Athens host broadcaster AOB and have its own dedicated camera
facilities at major venues – including live interviews from
swimming and track and field and a live studio in the Australian
team’s compound in the athletes’ village. At any one
moment, Seven’s team will be managing 70 separate video feeds
from venues across Athens.
A production team of more than 300 will create 340 hours of coverage
of the Games of the XXVIII Olympiad. Seven will use 3000 hours of
satellite and digital video network time, and access 100 videotape
machines and 500 television monitors in addition to the resources
of the Olympic Games global television coverage.
For more, click here
INSTALLATIONS
Avalon Becomes NZ’s First HD Studio
By Phil Sandberg
Benefiting from economies of scale in nearby markets, New Zealand’s
Avalon Studios has installed a package of equipment from Thomson
Grass Valley to become that country’s first fully HD capable
studio facility.
Previously a somewhat autonomous operation, Avalon Studios was recently
included in a rebranded TVNZ Resources Group, including all outside
broadcast and studio facilities. The restructure has lead to an
upgrade of the Wellington-based studios.
According to Paul Mainwaring, Resources Manager – Southern
TVNZ, the high definition capability came as an added extra.
“Once we decided to do this upgrade which was essentially
new cameras and a complete new fit-out for our main studio here.
It was initially going to be an SD installation,” he said.
“Now, it’s fair to say, given the advance of HD off-shore,
that Thomson saw the opportunity to get the first full HD studio
installation in the country and they made it worth our while in
terms of the package they were able to put together.
“In terms of dipping our toe into the HD market, it’s
a little bit unclear where the work will exactly be. We see it probably
being high end commercial work that’s otherwise shot here
on 35mm and, maybe, Australasian drama, co-productions, that sort
of thing.
While TVNZ has no plan to move to HD transmission in the foreseeable
future, the NZ national broadcaster is looking at widescreen transmissions
within the next year.
The Avalon upgrade includes a Thomson Grass Valley Kalypso 4-ME
Duo Switcher with Clipcache still store, LDK-6000 cameras, and a
Trinix 256 x 256 wideband router.
“The beauty of the Duo being that it’s just a software
boot up is that it can be SD configuration one day or HD the next,”
says Mainwaring. The LDK-6000 cameras have simultaneous SD and HD
outputs. It really gives us the ability to do an SD job one day
and an HD job the next.
“The Trinix is part of a further station routing expansion.
Obviously for one studio we don’t require a 256 x 256 router,
but that’s there with future developments in mind.
“In terms of the rest of the station here, we will be replacing
all our analogue routing with digital routing throughout the building
for post-production, for the studios and our master control. We
already have another digital studio that we do the TAB Trackside
horseracing channel out of, so this is essentially the second fully
digital we will put in place.
“This is very much an external production opportunity and
we are looking to the Australian market to some extent to see where
the opportunity lies. I guess you could say the premium for us going
HD was not such a big barrier. We felt we were future-proofing ourselves
and if there were any HD opportunities out there, we’d take
them.”
EDUCATION
AFTRS Digital Media MA goes interactive
The Australian Film Television and Radio School (AFTRS) has launched
a new MA
degree in Interactive Media, placing itself at the vanguard of the
revolution
in digital entertainment. The new degree will take its first students
in 2005.
AFTRS Director, Malcolm Long said there were fantastic creative
and career
opportunities in Interactive Media.
“You can see it in the enormous popularity of DVDs and video
games and, in coming years, through media such as interactive television
and interactive documentaries,” he said.
“In the AFTRS Interactive Media program, students will be
offered an opportunity to translate great stories into compelling
and interactive entertainment – they’ll have
a chance to create the future. Our students will use their creativity
and skills in ways we’ve yet to imagine.”
AFTRS course lecturer Mark Pesce said Interactive Media at AFTRS
would operate at the intersection between the classic arts of storytelling
on the big screen, and the ‘third screen’ offered by
digital technologies.
“As more entertainment is distributed digitally:projected
in digital cinemas, brought into the home with DVDs and broadband
internet connections, or sent through the air to 3G mobile phones
and the new Sony PlayStation Portable, storytellers will find themselves
with a new creative palette,” he said.
“It is this palette that MA candidates will be encouraged
to explore, using the latest innovations in entertainment technologies
to bring their own stories to life.”
Mr Pesce said the Digital Media Department was looking beyond traditional
film and TV professionals to people who had produced games, Flash
movies, and toys.
“Interactivity isn’t any one thing. The term is an umbrella
which covers all creative productions which rely upon input from
the audience – be it a single player hunched over a video
game, or a million viewers deciding who will be the next Australian
Idol,” he said. “We are looking for people who have
invented and produced their own games and toys – people who
look at the whole world as an opportunity for play.”
The closing date for applications to the MA in Interactive Media
is Tuesday, September 28, 2004. For more information visit www.aftrs.edu.au
or email info_nsw@aftrs.edu.au
or call the Student Centre on 1300 131 461.
REGULATION
New Australian Minister for Communications
Senator Helen Coonan has been appointed to the position of Minister
for Communications, Information Technology and the Arts taking over
from the nine-month stewardship of Daryl Williams who had taken
over from the long-serving Richard Alston.
Coonan, who was born in 1947 in Wagga Wagga, NSW, served as a barrister
and solicitor in Australia and as an attorney in New York before
entering Australian Federal Parliament in 1996. Coonan was previously
Minister for Revenue and Assistant Treasurer from 26.11.01 to 18.7.04,
and has served on a number of senate committees including those
for Environment, Recreation, Communications and the Arts; Finance
and Public Administration; Employment, Workplace Relations, Small
Business and Education; Foreign Affairs, Defence and Trade; Rural
and Regional Affairs and Transport; and National Competition Policy.
INSTALLATIONS
Galaxy Masters Miranda's Glass Cockpit
Weighing in US$1.2 million and representing one of the largest
Miranda installations, Hong Kong-based Galaxy Satellite Broadcasting
(GSB) Limited has built its new exTV pay-TV platform with a multichannel
playout control and monitoring environment that draws on virtually
every product offered by the company.
The Miranda Master Control Glass Cockpit system was installed by
Ideal
Systems Asia Pacific, based in Hong Kong, and includes 20 Kaleido-K2
multi-image display processors; 34 Imagestore 3/2 master control
switching and channel branding processors with a Presmaster 2 master
control panel system; an iControl Web-based control and monitoring
system; Densité Series video and audio Control Probes for
signal measurement and confidence monitoring over IP; and numerous
other Miranda systems to support this infrastructure.
Ideal Systems has undertaken all the systems integration and provided
training and support services for the new exTV platform run by Galaxy.
"In order to build a reliable center for exTV broadcasts, we
wanted to place all monitoring functions for all the channels and
systems in one central location," said Jim Butler, managing
director at Ideal Systems Asia Pacific. "The Miranda Glass
Cockpit system delivers this capability and provides easy control
of each key piece of distribution and processing equipment within
the playout infrastructure.
"The system has many features that simplify the control of
multiple channels, such as the neat interfacing between the mixer
and display wall, which ensures that the sources needed for any
channel are automatically and instantly presented to the operator.
The system also incorporates sophisticated alarming features, which
alert operators to any problems in the playout chain. The highly
graphical software also helps isolate any faults very quickly. Overall,
this has created a very efficient and robust operation."
GSB exTV is an all-digital, multichannel satellite TV service operated
from a new facility at the Television Broadcasts Limited (TVB) headquarters
in Hong Kong. The 32-channel service offers exclusive programming
in Cantonese and Mandarin, created by TVB, and a broad array of
international news, information, movie and entertainment channels
targeted to a wide viewing
audience.
AWARDS
ABU Recieves McGann Bursary from IABM
The International Association of Broadcasting Manufacturers (IABM)
has announced that the Asia Pacific Broadcasting Union (ABU) has
been selected as the recipient of the 2004 Tom McGann Training Bursary.
The World Broadcasting Union (WBU) Technical Committee who sought
applications from a wide area on the IABM’s behalf and consulted
with the IABM on the final selection process.
Introduced at IBC 2001, the annual £20,000 bursary promotes
and assists the provision of engineering training within the broadcasting
industry for young engineers who would otherwise be unable to benefit
from such formal training or enjoy the opportunity of work placement
with recognised institutions. The recipients of the training, who
must be currently engaged within the industry, will be chosen by
the ABU.
The Bursary will be presented to a representative of the ABU by
Martin Salter, Chairman of the IABM at an official ceremony held
during IBC on Saturday 11th September. The lucky beneficiaries will
be trained at the Staff Training Institute Technical (STIT) in New
Delhi, India.
"It’s very important that we provide opportunities to
students who may not otherwise be able to gain access to this type
of training” commented Martin Salter, Chairman of the IABM.
“By granting the Tom McGann Bursary to a well respected and
established broadcasting organisation such as the ABU, we can reach
young engineers all over the world, widening the talent pool for
manufacturers’ looking to employ the next generation of broadcasting
engineers.”
Last year’s Bursary was presented to the Commonwealth Broadcasting
Association (CBA), which was also a recipient in 2002. The Bursary
recognises a life-long and significant contribution made to the
international broadcasting community by Tom McGann, a former chairman
of the IABM, and reflects the IABM’s ongoing commitment to
assisting in the future of broadcasting.
DIGITAL
ASSET MANAGEMENT
DubSat Tracks with MRI
DubSat has partnered Media Review International (MRI), providers
of Australia’s first independent electronic watermarking and
content tracking and verification system.
MRI recently launched a service that delivers up to the minute information
to clients on their campaign activity, allowing them to proactively
monitor audience viewing patterns through a tie-in with Oztam ratings
data and verify that their material aired as it was originally booked.
The new watermark tracking and reporting system is a significant
advance and will substantially improve the accuracy and speed of
monitoring the broadcast of commercials and promos on free to air
and Pay TV.
DubSat is the exclusive provider of services to apply the watermarks
to material on behalf of MRI, having worked in concert over the
last six months to develop and release the technology into the Australian
market.
“With 80 percent of the Australian advertising industry using
DubSat, the watermark technology is a great value-add to include
in the mix of our already extensive services” said Alan Engert,
CEO of DubSat. “DubSat is committed to saving clients time
and money. With our integrated media services such as DubSuite,
IntaCAD, DubSat Online as well as distribution across Australia
and New Zealand, we are redefining the media management process
from concept right through to post analysis. We are very pleased
to be able to work with MRI as part of that process.”
COMMUNITY
TV
Brisbane Community Licence to Briz31
The Australian Broadcasting Authority has allocated a community
television licence for Brisbane. The successful applicant, Briz31
Ltd (Briz31), will provide the service on channel 31.
The ABA allocated licences in Sydney and Perth in March 2004 and
expects to make a decision in relation to a licence for Melbourne
shortly. Applications will also be sought for community television
licences in Adelaide and Lismore in the near future.
"Briz31 has held several licences under the community television
trial. The allocation of this licence should enable Briz31 to build
on its achievements under the trial and further enhance its standing
in the Brisbane community,’ said Acting ABA Chair Lynn Maddock.
‘The Brisbane community should look forward to an expansion
of local programs with Briz31 making a strong commitment to the
provision of local programming."
The ABA received three applications for the community television
licence - from Briz31 Ltd, C31 Limited (C31) and Community Television
Australia Ltd (CTVA). The ABA found that two applicants, C31 and
CTVA, did not meet the criteria for a community broadcasting service.
With respect to Briz31 the ABA has been examining its arrangements
for the sale of air-time to other entitities, including RTV Australia
Ltd (RTVA). It is a condition of a community television licence
that a licensee cannot sell access to air-time in excess of two
hours per day to an entity that is, or is part of, a profit-making
enterprise. Nor can a community television licensee sell access
to a combined total of more than eight hours of airtime per day
to entitities that are, or are part of, profit-making enterprises.
The licence allocated to Briz31 commences on 1 August 2004, the
day after Briz31’s current trial licence expires. Briz31 is
required to commence the service within one year from the date of
allocation of the licence. A community television service must not
be operated for profit or as part of a profit-making enterprise.
INSTALLATIONS
Sony on Top Of The Pops
New Zealand’s Satellite Media launched a Kiwi version of
the UK’s Top Of The Pops music show with TVNZ in early April
this year. Winning the rights to produce the successful format was
somewhat of a coup, explains executive producer David Rose.
"We're the first ever English speaking territory in the world,
outside of England, to do Top of the Pops. The other territories
include France, Germany, Italy, Holland and the Middle East. The
challenge was to integrate their footage into our footage. We needed
to make the transition between markets as seamless as possible."
To do this, Satellite chose to use Sony DVCAM broadcast equipment.
With the help of local integrator Gencom and consulting engineer
Geoff Evans, a custom-built studio was built in what was previously
an underground arts space in downtown Auckland. The 5000 square
foot space was a bare concrete room but was transformed in just
ten weeks into a fully working television studio and live venue
for 300 people.
The studio features Sony equipment including a DFS700AP 16 input
production vision switcher, DSR1500AP and DSR1800P Edit DVCAM VTRs
and a range of professional monitors.
ANNIVERSARY
40th Reunion for ATV-0
Sunday night, 1st August, 2004, is the 40th aniversary of the opening
night at ATV-0.
A reunion function is being held at "The Burvale" starting
at 6pm. Brian Finch (FM Productions) has been doing the Promos for
this event. All those involved in the early days at Nunawading are
invited.
Get on the invite list by e-mail to Reunion@FMTV.com.au
TRANSMISSION
TVNZ Goes Stereo in Hawkes Bay
TVNZ viewers in Hawkes Bay (on the east coast of New Zealand's
North Island) are now able to enjoy their favourite TVONE and TV2
programmes in full NICAM Stereo.
The enhancement to the Hawkes Bay service has been made possible
by the replacement of the obsolescent television transmitters at
the Mt Erin transmission site, which is part of an ongoing replacement
plan by TVNZ.
Viewers who wish to receive the new NICAM Stereo service will need
to have either a NICAM-capable receiver or a NICAM-capable VCR.
Reception by existing mono receivers and VCRs will not be affected
by the NICAM signal.
NICAM stands for Near Instantaneous Companding Audio Multiplexing
and is a digital system capable of providing sound quality approaching
that of the compact disc.
INSTALLATIONS
AFTRS Receives Avid Boost
The Australian Film, Television and Radio School (AFTRS) has ramped
up its editing technology with the purchase of seven Avid Media
Composer Adrenaline systems from Avid Australia.
The Avid Media Composer Adrenaline systems will run on AFTRS’s
HP XW8000 computers and be used by students of the School’s
two Film and Television Editing courses.
“A part of the AFTRS’s mission is to produce industry-ready
graduates; this means acquiring technology that editing students
will be expected to be proficient in when seeking employment in
the media profession,” said Bill Russo, Head of Editing, AFTRS.
“Against that backdrop the choice of Avid Media Composer Adrenaline
was very easy. Avid is the industry-standard and Adrenaline –
with its rich array of high-end graphics capabilities and other
powerful features – leads the pack in the editing systems
arena. With Adrenaline forming part of the School’s arsenal
of Avid teaching tools we’re now better placed to build the
careers of the next generation of media professionals.”
RADIO
ABA to Auction Commercial Licence for Melbourne
The Australian Broadcasting Authority will conduct an auction on
Thursday 12 August 2004 to allocate one new commercial radio licence
to serve Melbourne.
The Authority has received seven applications for the Melbourne
licence. The applicants are:
- ACN 110 030 530 Pty Ltd (ACN: 110 030 530)
- Banbury Pty Ltd (ACN: 109 499 836)
- Daily Mail (UK Radio 3) Pty Ltd (ACN: 109 734 661)
- GTShelfCo 2 Pty Ltd (ACN: 108 435 356)
- HR Broadcast Investments 2004 Pty Ltd (ACN: 108 428 431)
- Melbourne Radio Company Pty Ltd (ACN: 109 734 689)
- River View Radio Pty Limited (ACN: 108 209 043)
The ABA will not be releasing any further details about the applicants.
The auction for this licence, which is to provide a service on
FM 91.5 MHz, will be held at the Meridien At Rialto Hotel, 495 Collins
Street, Melbourne. Registered applicants must check in between 1pm
and 1.45pm, with the auction expected to commence at 2pm. There
is a reserve price of $1 million for the licence. The auction, technically
a ‘licence allocation exercise’, will be conducted in
accordance with the price based allocation system determined by
the ABA under section 36 of the Broadcasting Services Act 1992.
CORPORATE
MOVES
Incite Merges with Systems Integrator
Incite Multimedia Corporation and Avexco S.A. announced the merger
of their respective companies to form a complete Broadcast IT and
Video Systems provider: Incite Avexco Corporation Inc.
Tony Rieder, the President of the new company, said, “This
is a dream come true, signaling a major advance in our ability to
provide our customers with a total, tailor-made solution for IT-based,
digital network broadcasting. Avexco, a broadcast video systems
provider for almost 30 years, and Incite, the IT software supplier,
are joining forces to offer complete solutions for turn key systems
like News, Sports and all around non-videotape based TV production.”
Incite offers over 14 distinct products natively engineered for
networking environments in the IT systems field, providing a vertical
line of NLE products, scheduling and automation tools, asset management
and integration with key 3rd party archiving and newsroom applications.
Avexco has a record with many lead broadcasters as a turnkey systems
supplier. Offering a wide range of Professional & Broadcast
products from many manufacturers such as Snell & Wilcox, Avexco
covers the complete range of activities in television production,
post-production, distribution and transmission. The combined expertise
of both companies in software design, broadcast workflow and systems
integration makes the merger a key asset for any broadcaster looking
for a digital migration plan that is efficient, cost-effective and
provided with professional technical and after sales support.
TVCs
Prodigy’s Bullock Cleans Up With New Enjo
Prodigy Director, Tim Bullock, has just completed two TVC’s
for BMF Advertising and ecological cleaning company, Enjo. The spots,
entitled ‘Alien’ and ‘Ghost’ promote Enjo’s
revolutionary cleaning glove with great humour, while conveying
the startling effectiveness of the product.
‘Alien’ shows a family interrupted at breakfast by an
alien transported into their kitchen to demonstrate the use of the
Enjo glove and then just as quickly transporting itself away. ‘Ghost’
follows a similar theme, however this time a woman is surprised
by a headless entity in her bathroom as she prepares to shower.
Both TVCs end with the by-line, “Easy to Use. Hard to Believe.”
For details and pics click here
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